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Friday, September 23 • 2:15pm - 3:15pm
The Brand Is Dead; Long Live the Brand!

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Until now, news consumers have looked to the identity and authority of brands to filter their news experiences. But today, as social filters separate news products from brands, stories increasingly exist on their own terms. What does that mean for journalism? How will websites change as a result?

Friday September 23, 2011 2:15pm - 3:15pm EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

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