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Thursday, September 22
 

7:30am EDT

Help Desk

Have a question? Head to the help desk, next to the registration. Or send questions to the @ONAConf Twitter account using the #ONA11 #helpdesk hashtag.


Thursday September 22, 2011 7:30am - 7:30pm EDT
Fourth Floor Registration Desk 110 Huntington Ave., Boston, MA

7:30am EDT

Registration

Pick up your badge for the on-site Pre-Conference workshops and Career Summit & Job Fair. While you're at it, pick up your general pass for ONA11 sessions and grab the conference mobile app.

Note: Shuttles will be provided for the Law School for Digital Journalists at Harvard and the three Field Trips. Pick up your registration for the Law School and the all-day Hacks/Hackers session at those sites. 

Registration desk sponsored by Agence France-Presse.


Thursday September 22, 2011 7:30am - 7:30pm EDT
Fourth Floor Registration Desk 110 Huntington Ave., Boston, MA

8:00am EDT

Field Trip: Google Boston

Take a tour of the Kendall Square hub and join a discussion about what goes on the engineering side of Google Boston. Director of Sales and Operations Brian Schmidt and local rockstars Fernanda Viegas, Martin Wattenberg and Jon Orwant will dive into various data-visualization efforts and Kathryn Hurley (from Mountain View) will host a Fusion Tables workshop showing how to make the most out of structured data.

Note: Meet in Brandeis meeting room at Marriott. Shuttles will be available outside the Marriott at 8 a.m.


Thursday September 22, 2011 8:00am - 12:30pm EDT
Brandeis 110 Huntington Ave., Boston, MA

8:00am EDT

Field Trip: The Incubeta Lab at Boston.com

Take a hands-on tour of the Boston Globe's brand new media lab, where you will see the strategy and product development for the newly launched BostonGlobe.com and learn abouts its approach to responsive design to accommodate all devices.

Note: Meet in Brandeis meeting room at Marriott. Shuttles will be available outside the Marriott at 8 a.m. Breakfast will be served at the Incubeta Lab.


Thursday September 22, 2011 8:00am - 12:30pm EDT
Brandeis 110 Huntington Ave., Boston, MA

8:30am EDT

Law School for Digital Journalists

Join us at Harvard Law School for a full day of unprecedented immersion in the legal challenges facing digital journalists. ONA, in partnership with Harvard's Berkman Center for Internet & Society and the UNC Center for Media Law and Policy, presents this intensive day of practical legal training that will cover what digital journalists need to know about how the law impacts their profession, both on the editorial and business sides. Classes will be taught by leading media lawyers and journalism educators. Parallel tracks will run during the day, so if you miss a session in the morning, you can catch it in the afternoon.

Check out the full curriculum here.

Transportation: Shuttles will be provided at 8 a.m. from the Boston Marriott Copley Place for ONA11 attendees. Sign-in will be held from 8:30 - 9:15 a.m. at Harvard Law School.


Thursday September 22, 2011 8:30am - 6:30pm EDT
Harvard Law School: Pound Hall (Ropes Gray and John Chipman Gray Rooms) 1563 Massachusetts Ave., Cambridge, MA

9:00am EDT

Agile Product Design and Project Management

Agile is becoming one of the most important skills in a modern newsroom. This session will teach attendees an agile-inspired, iterative-driven project management style. From idea to scoping to scheduling to execution, you'll walk away with the skills to effectively develop most projects.


Thursday September 22, 2011 9:00am - 12:30pm EDT
Suffolk 110 Huntington Ave., Boston, MA

9:00am EDT

Intro to Programming, Part I: Build a Visualization with HTML, CSS, JS and an API

Build a simple, special-projects webpage that includes a data visualization. Content will be provided; participants will use code to put it all together. This session is suitable for attendees with an understanding of basic HTML and CSS. Bring laptops; other specifics will be sent to attendees.


Thursday September 22, 2011 9:00am - 12:30pm EDT
Simmons 110 Huntington Ave., Boston, MA

9:30am EDT

Hacks/Hackers Hacking @ ONA11

Hacks/Hackers hosts a hack day, sponsored by Knight-Mozilla News Tech Partnership. Prototype projects and what's produced will help shape the future of news and civic information. Bring laptops, power bricks and ideas for collaboration and construction.


Thursday September 22, 2011 9:30am - 6:30pm EDT
Microsoft New England Research and Development Center 1 Memorial Dr., Cambridge, MA

10:00am EDT

Job Fair

Meet one-on-one with innovative digital media and tech recruiters from major and independent media and technology companies that are hiring.


Thursday September 22, 2011 10:00am - 4:00pm EDT
Gloucester 110 Huntington Ave., Boston, MA

10:00am EDT

News Entrepreneuring 3.0

Local news entrepreneurs need to know more than just how to launch a news startup these days. You need to know when to add satellite sites, how to expand your distribution pipeline and how to bring in new kinds of revenue. J-Lab returns for another daylong workshop that will focus on staying power, growth and expansion, ad networks, content partnerships and even the new ethical minefields in local news ecosystems.

See the full schedule here.


Thursday September 22, 2011 10:00am - 4:00pm EDT
Wellesley 110 Huntington Ave., Boston, MA

12:00pm EDT

Field Trip: Cambridge Innovation Center

The future lives here.  Come check it out.

Enter a city of entrepreneurs and meet the people who live here.  See the technology of the future that will change journalism and effect the way you do your work. Get a first-hand immersion in start-up culture and entrepreneurial journalism with a half-day workshop and lunch sponsored by Prompt Communications at the Cambridge Innovation Center, home to 400+ startups in one building. Talk with Greg Huang from Xconomy and other experts about what new technology tools mean for you and your industry.  And hang out and relax over a beer with entrepreneurs at Venture Cafe

Note: Meet in the Brandeis room. All field trips start at the hotel, where you'll shuttle to the field trip location.

SCHEDULE

1:00 pmThe future lives here: Learn why Kendall Square is the densest square mile of innovation in the world with Tim Rowe, CEO and Founder, Cambridge Innovation Center.

1:20 pmStories to write about: Entrepreneurial 'speed-dating': Elevator pitches from entrepreneurs from all industries over lunch sponsored by Prompt Communications.

2:40 pmCity of entrepreneurs: Tour of Cambridge Innovation Center, a full-service shared office space that serves a community of over 400 companies and 1600 entrepreneurs.

3:20 pmPostcards from the Future: Get up close and personal with people who are changing the world.

4:30 pm: Panel discussion: What does changing technology mean for you? For journalism? Greg Huang from Xconomy will lead a discussion on the tools that are shape the future of journalism.

5:30 pmVenture CafeMingle with entrepreneurs over beer at this casual networking gathering. 

 


Thursday September 22, 2011 12:00pm - 7:00pm EDT
Brandeis 110 Huntington Ave., Boston, MA

1:00pm EDT

Career Summit Welcome

The ONA11 Career Summit, which features an afternoon of career development and networking sessions, opens. Presentations will focus on navigating the market, landing a job, advancing your digital journalism skills and building your brand.


Thursday September 22, 2011 1:00pm - 1:15pm EDT
Salon H-K 110 Huntington Ave., Boston, MA

1:15pm EDT

Branded: Jobseeker

How do you take branding to the next level? Learn resources, tips and examples on using branding techniques and social media to find and land your next job.


Thursday September 22, 2011 1:15pm - 1:45pm EDT
Salon H-K 110 Huntington Ave., Boston, MA

1:30pm EDT

Intro to Multimedia

From framing a shot to holding a mic, learn the fundamentals of photography, audio and the power of merging both mediums. In this fully hands-on session, you will go on an audio and visual safari to gather the elements required to build an audio slideshow. This course is a great way to be introduced to multimedia storytelling. Workshop is suitable for beginners and anyone interested in multimedia. Attendees should bring a laptop with Audacity and Soundslides installed.


Thursday September 22, 2011 1:30pm - 5:00pm EDT
Suffolk 110 Huntington Ave., Boston, MA

1:30pm EDT

Intro to Programming, Part II: Launch Visualization Using Server-Side Language

If you already know how to build and design a website, this is the next step. In this hands-on session, we'll build a simple, special-projects webpage that includes a data visualization using JavaScript and an API. We'll take the data visualization and launch it using a server-side language and introduce the use of dynamic data.


Thursday September 22, 2011 1:30pm - 5:00pm EDT
Simmons 110 Huntington Ave., Boston, MA

1:55pm EDT

We'll Keep Your Resume on File

Who's actually hiring and where are the jobs? Experienced recruiters representing two markets report on the openings that are really out there and what those in the hiring seat are looking for in their next employee.


Thursday September 22, 2011 1:55pm - 2:40pm EDT
Salon H-K 110 Huntington Ave., Boston, MA

2:50pm EDT

Existential Career Crisis

Rod Colon, former Senior Vice President for Human Resources at J.P. Morgan and a mentor for the "New U” UNITY: Journalists of Color Entrepreneurship Program, tackles how early- and mid-career professionals can find happiness when their job path zigs instead of zags.


Thursday September 22, 2011 2:50pm - 3:20pm EDT
Salon H-K 110 Huntington Ave., Boston, MA

3:30pm EDT

Workin' It

There's no better (or envy-inducing) feeling than seeing younger professionals with sweet jobs at some of the best organizations. A handful of today's shining stars will discuss how they landed their current jobs, what mistakes they made along the way, and how they made themselves stand out among hundreds of other candidates.


Thursday September 22, 2011 3:30pm - 4:00pm EDT
Salon H-K 110 Huntington Ave., Boston, MA

4:00pm EDT

Shake a Hand, Make a Friend

Don’t rush off — presenters and the Summit MC will hang out in our space for this informal meetup with attendees who would like to have some face time for conversation and specific coaching.


Thursday September 22, 2011 4:00pm - 5:00pm EDT
Salon H-K 110 Huntington Ave., Boston, MA

7:30pm EDT

Opening Night Reception

Kick off the conference, eat, drink and be nerdy at this stunning space, sponsored by NPR and PBS. 


Thursday September 22, 2011 7:30pm - 10:30pm EDT
Microsoft New England Research and Development Center 1 Memorial Dr., Cambridge, MA
  Networking
 
Friday, September 23
 

7:30am EDT

Help Desk

Have a question? Head to the help desk, next to the registration. Or send questions to the @ONAConf Twitter account using the #ONA11 #helpdesk hashtag.


Friday September 23, 2011 7:30am - 7:30pm EDT
Fourth Floor Registration Desk 110 Huntington Ave., Boston, MA

7:30am EDT

Registration

Pick up your ONA11 general pass and then head to the sessions.

Registration desk sponsored by Agence France-Presse.


Friday September 23, 2011 7:30am - 7:30pm EDT
Fourth Floor Registration Desk 110 Huntington Ave., Boston, MA

8:00am EDT

Continental Breakfast
Friday September 23, 2011 8:00am - 8:45am EDT
Fourth Floor Atrium 110 Huntington Ave., Boston, MA

8:45am EDT

Friday Morning Keynote: Vivek Kundra

Vivek Kundra, who served the Obama administration as the first federal Chief Information Officer, will be joined by Tom Ashbrook, host of 90.9 WBUR’s “On Point,” in a discussion exploring the impact and implications of cloud computing on journalism and the media industry.

 


Friday September 23, 2011 8:45am - 9:45am EDT
Salon E-G 110 Huntington Ave., Boston, MA

9:00am EDT

ONA11 Exhibitors

Stop by table after table of exhibitors demoing the latest services and products in digital journalism.


Friday September 23, 2011 9:00am - 5:00pm EDT
Grand Ballroom Foyer 110 Huntington Ave., Boston, MA

9:55am EDT

On Point Live Broadcast: First Hour

"On Point" with Host Tom Ashbrook will broadcast live from ONA11. Be a part of the audience for this national broadcast produced by 90.9 WBUR, Boston for NPR.

In the first hour, it’s the week in the news roundtable taking you behind the headlines of this week’s top stories with On Point News Analyst Jack Beatty and Bryan Monroe, editor of CNN Politics.com.

Note: Space is limited; the audience will need to be seated by 9:55 a.m. and stay for the entire broadcast.

 


Friday September 23, 2011 9:55am - 11:00am EDT
Fairfield 110 Huntington Ave., Boston, MA

10:15am EDT

Mini-Law School for Digital Journalists

Join some of the nation's leading digital media lawyers for a conversation on the law that impacts your professional life. We'll talk about how the fair use doctrine attempts to reconcile copyright protection with freedom of speech; how websites can limit liability for user-generated content; whether "freedom of speech" is (or should be) different from "freedom of the press"; and explore data collection and privacy. Come armed with questions.


Friday September 23, 2011 10:15am - 11:15am EDT
Salon E 110 Huntington Ave., Boston, MA
  General Session, Track 2

10:15am EDT

Twitter for Newsrooms, Toolkit 101

This basic session gives early adopters or late comers an overview of Twitter as a platform, the top tools to use, how to search and tips for new features and resources available to everyone. The Twitter team will answer questions and invite feedback and ideas for how they can improve the platform for newsrooms.


Friday September 23, 2011 10:15am - 11:15am EDT
Simmons 110 Huntington Ave., Boston, MA

10:15am EDT

We Know How You Feel: Affective Computing

Imagine being able to detect the emotions your users experience while reading your content, watching a video, or perusing an ad. Or being able to use a PC or Mac that can read your smiles and frowns. Learn how affective computing can help with everything from user engagement to critical health issues like autism – and take part in some exciting audience demos. 

 

 


Friday September 23, 2011 10:15am - 11:15am EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

10:15am EDT

You Can't Duck the Math: Entrepreneurial Journalism

Whether you're planning to strike out on your own or spend your career working for The Woman, everybody must understand the economics of online: the market, the audience, ad vs. pay models, metrics. For traditional organizations, having entrepreneurial journalists on staff who understand the product, marketing and ad sides of the business is a huge plus. For students or others who are contemplating taking the plunge, here's what you must know.


Friday September 23, 2011 10:15am - 11:15am EDT
Salon H-K 110 Huntington Ave., Boston, MA
  General Session, Track 3

10:55am EDT

On Point Live Broadcast: Second Hour

"On Point" with Host Tom Ashbrook will broadcast live from ONA11. Be a part of the audience for this national broadcast produced by 90.9 WBUR, Boston for NPR. In the second hour, one million heads are better than one -- a look at how crowdsourcing is changing journalism and the web, with special guests:

  • Derrick Ashong, host of Al Jazeera’s “The Stream”
  • Robert Hernandez, moderator of #wjchat, the weekly Twitter chat for Web journalists, and a professor at USC Annenberg
  • Mandy Jenkins, social news editor at the Huffington Post

Note: Space is limited; the audience will need to be seated by 10:55 a.m. and stay for the entire broadcast.


Friday September 23, 2011 10:55am - 12:00pm EDT
Fairfield 110 Huntington Ave., Boston, MA

11:30am EDT

Facebook and Social Journalism: What's Possible?

New to using Facebook for reporting and storytelling? Come find out how journalists are utilizing the network to find sources, crowd-source stories and showcase their content.


Friday September 23, 2011 11:30am - 12:30pm EDT
Vineyard 110 Huntington Ave., Boston, MA

11:30am EDT

Gaming Your Audience

Gamification means more than just slapping some game devices on a site. Game mechanics should be applied thoughtfully and with specific goals in mind that engage users and encourage certain behavior via rewards. Learn how to implement game mechanics while avoiding gaming pitfalls.


Friday September 23, 2011 11:30am - 12:30pm EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

11:30am EDT

Innovative Ways to Cover the 2012 Election

Before 2012 arrives, learn what you'll need to know about building and maintaining an election site. Developers will discuss using the best (cheap or free) sources for results data, social media, and maps to make your local, state and national election efforts stand out.


Friday September 23, 2011 11:30am - 12:30pm EDT
Salon E 110 Huntington Ave., Boston, MA

11:30am EDT

New Platforms for Long-Form Journalism

The Kindle Store, Instapaper, The Atavist, iBooks: The ways we produce and consume long-form journalism are changing. We'll explain what these new platforms mean for the sort of in-depth journalism most endangered in a pageview-centric world. Learn whether e-books is proving to be a profitable platform for news organizations, what the explosion in Kindle consumption means, and what new tools are actually increasing the market for long-form journalism.


Friday September 23, 2011 11:30am - 12:30pm EDT
Salon H-K 110 Huntington Ave., Boston, MA
  General Session, Track 3

12:30pm EDT

Boxed Lunch
Pick up your boxed lunch before heading into the keynote.

Friday September 23, 2011 12:30pm - 1:00pm EDT
Fourth Floor Atrium 110 Huntington Ave., Boston, MA

1:00pm EDT

Friday Lunch Keynote: A Conversation on the Front Lines of the Arab Revolution

As the Arab Spring turns into the Arab Fall, we'll explore what’s it like to be on the front lines of the revolutions and protests that transfixed the world and inspired a wave of action. Mixed into the discussion will be a clear-eyed look at the groundbreaking role social media played on both sides in Yemen, Egypt, Tunisia and Libya.


Friday September 23, 2011 1:00pm - 2:00pm EDT
Salon E-G 110 Huntington Ave., Boston, MA

2:15pm EDT

'Once Upon a Datum': Telling Visual Stories

Armed with some quick tips and freely available tools, you, no matter your level of coding knowledge, can make simple, effective and engaging interactive data visualizations, such as charts and maps, for your news site. We won't just show you the what, but also the how, of using basic programming to tell visual data stories that matter to your community.


Friday September 23, 2011 2:15pm - 3:15pm EDT
Salon H-K 110 Huntington Ave., Boston, MA
  General Session, Track 3

2:15pm EDT

B.S. Detection for Digital Journalists

Accuracy is fundamental to what we do, but it's a challenge to verify information when it flows at digital warp speed from so many sources. Get specific tools, advice and strategies to master the art of online verification. Learn how to verify a tweet, evaluate if a website is credible and check the accuracy of your own work.


Friday September 23, 2011 2:15pm - 3:15pm EDT
Salon E 110 Huntington Ave., Boston, MA
  General Session, Track 2

2:15pm EDT

Master Class: The Craft of Twitter

Hear journalists well-versed in Twitter discuss the core competencies — sourcing, verification, breaking news and distribution — they have experimented with in their work. The Twitter team will be on hand to join the conversation, ask questions and answer technical or feature queries.


Friday September 23, 2011 2:15pm - 3:15pm EDT
Simmons 110 Huntington Ave., Boston, MA

2:15pm EDT

The Brand Is Dead; Long Live the Brand!

Until now, news consumers have looked to the identity and authority of brands to filter their news experiences. But today, as social filters separate news products from brands, stories increasingly exist on their own terms. What does that mean for journalism? How will websites change as a result?


Friday September 23, 2011 2:15pm - 3:15pm EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

3:30pm EDT

10 Techier, Trendier Tech Trends

Learn the 10 trends that are going to make a big impact in the coming year, from mobile apps to immersive technology. Find out why they matter and watch practical-use cases. Don't be surprised if you're chosen to help demo! And look for lots of handouts and prizes.


Friday September 23, 2011 3:30pm - 4:30pm EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

3:30pm EDT

A Journalist's Guide to Profiles and Pages

Dig deep into Facebook Profiles and Pages for best practices and practical applications. Find out how you can use your profiles or a professional Page to find sources, drive traffic to your site, feature content and connect with your readers.


Friday September 23, 2011 3:30pm - 4:30pm EDT
Vineyard 110 Huntington Ave., Boston, MA

3:30pm EDT

Cooking Up Tasty Apps

You don't have to wait for your news organization to hire the next Steve Jobs to start your news apps team. With a few people, a framework and the cloud, you can start building award-winning, traffic-generating apps ... now.


Friday September 23, 2011 3:30pm - 4:30pm EDT
Salon E 110 Huntington Ave., Boston, MA
  General Session, Track 2

3:30pm EDT

Making It Work with a Small Staff

How can you keep the lights on and the posts coming when you have a staff of 10 or fewer? Join us as we discuss the workflow hacks and editorial ju-jitsu necessary for a first-rate news site. We'll show you how to cover your community with just one person and make money while covering the folks you're selling to.


Friday September 23, 2011 3:30pm - 4:30pm EDT
Salon H-K 110 Huntington Ave., Boston, MA

4:45pm EDT

ONA Board Meet and Greet

Be an educated ONA voter! Mingle with the current ONA Board of Directors and hear from those running for 2012 at this general session.


Friday September 23, 2011 4:45pm - 5:30pm EDT
Simmons 110 Huntington Ave., Boston, MA

6:00pm EDT

Friday Night Networking Keynote: Ben Huh

Whether or not cats make you LOL, Ben Huh, founder and CEO of Cheezburger, has a fascinating story to tell about how humor, failure, memes and internet culture can make you happy for five minutes a day. And build you a business.


Friday September 23, 2011 6:00pm - 7:00pm EDT
Salon E 110 Huntington Ave., Boston, MA

7:00pm EDT

Networking Mixer
A networking mixer with food, drink and discussion follows the Friday night keynote, sponsored by Reuters.

Friday September 23, 2011 7:00pm - 8:00pm EDT
Third Floor Atrium 110 Huntington Ave., Boston, MA
 
Saturday, September 24
 

7:30am EDT

Help Desk

Have a question? Head to the help desk, next to the registration. Or send questions to the @ONAConf Twitter account using the #ONA11 #helpdesk hashtag.


Saturday September 24, 2011 7:30am - 7:00pm EDT
Fourth Floor Registration Desk 110 Huntington Ave., Boston, MA

7:30am EDT

Registration

Pick up your ONA11 general pass and then head to the sessions. Just attending the Online Journalism Awards Banquet? Pick up your ticket here.

Registration desk sponsored by Agence France-Presse.


Saturday September 24, 2011 7:30am - 7:00pm EDT
Fourth Floor Registration Desk 110 Huntington Ave., Boston, MA

8:00am EDT

Continental Breakfast
Saturday September 24, 2011 8:00am - 8:45am EDT
Fourth Floor Atrium 110 Huntington Ave., Boston, MA

9:00am EDT

Saturday Morning Keynote: Race, Gender and Technology: The Third Rail?

A panel of digital journalists will confront questions of diversity often lost in the new media technology and economy discussion: Who is online? Who is innovating? What’s the environment for entrepreneurs? What’s the history of women and people of color in digital journalism? This roundtable discussion will also take a statistical look at who's being hired and who's in charge.

Note: Look for "This Time We Mean It: Strategies for Sustainable Newsroom Diversity," held later today, to explore solutions and strategies for diversifying your staff.


Saturday September 24, 2011 9:00am - 10:00am EDT
Salon F-G 110 Huntington Ave., Boston, MA
  General Session, Keynote

9:00am EDT

ONA11 Exhibitors

Stop by table after table of exhibitors demoing the latest services and products in digital journalism.


Saturday September 24, 2011 9:00am - 5:00pm EDT
Grand Ballroom Foyer 110 Huntington Ave., Boston, MA

10:15am EDT

Google News and Newsrooms

Google News can be more than a traffic driver. It can also be a tool for helping journalists follow and develop stories. Learn ways that news organizations and Google News can work together to help improve the overall quality and reach of online journalism.


Saturday September 24, 2011 10:15am - 11:15am EDT
Provincetown 110 Huntington Ave., Boston, MA
  General Session, Track 4

10:15am EDT

Live Events: Building the Second Screen

Sports, the Oscars and elections — just a few examples of major real-time events that have moved beyond the laptop. We'll show you how to craft a live and compelling second-screen experience to draw users to your site simultaneously. Learn the right mix of content, video, social and other tools, as well as how to build and execute the code behind these beasts.


Saturday September 24, 2011 10:15am - 11:15am EDT
Salon E 110 Huntington Ave., Boston, MA
  General Session, Track 2

10:15am EDT

New Voices: Projects from the 2011 MJ Bear Fellows

Come hear from ONA's first class of MJ Bear Fellows, three journalists under 30 from the United States, Canada and overseas, and see the projects in independent, community and corporate news that made them stand out from the digital journalism pack.


Saturday September 24, 2011 10:15am - 11:15am EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

10:15am EDT

Unconference Session

Even a program as packed as ONA’s can leave the occasional sigh. “I wish they did a session on this” or “too bad that didn’t make the selection.” The ONA unconference is here to fill the gaps, created and hosted by you, the attendee, and we have three spots to fill on Saturday. Start submitting today at the ONA Unconference Tumblr. We’ll post a voting form to the page Thursday, Sept. 22, at 7 p.m. and keep it open until Friday, Sept. 23, at 2 p.m. Winners will be announced after 5 p.m. Submit your session today!


Saturday September 24, 2011 10:15am - 11:15am EDT
Vineyard 110 Huntington Ave., Boston, MA

10:15am EDT

Who Are You? Social Media and Branding

If you're one of the thousands of digital journalists who are establishing brand identities either for yourself or your organization, come learn the tools and best strategies for building a community, carving out a distinct image, and building your authority and reputation without comprising your own or that of the company signing your paycheck.


Saturday September 24, 2011 10:15am - 11:15am EDT
Salon H-K 110 Huntington Ave., Boston, MA
  General Session, Track 3

11:30am EDT

Journalists Behind Bars

Swept up in the revolutionary fervor that gripped the Middle East and North Africa during the Arab Spring, reporters who were held captive during that time discuss their experiences — and offer tips on how to prepare if you ever venture into countries where detentions and interrogations are an occupational hazard.


Saturday September 24, 2011 11:30am - 12:30pm EDT
Salon H-K 110 Huntington Ave., Boston, MA
  General Session, Track 3

11:30am EDT

SMO Is the New SEO

Social Media Optimization may be as important as Search Engine Optimization for content distribution, but far different rules apply. Learn what they are, plus how to drive the distribution of your content and the best measurement tools around today.


Saturday September 24, 2011 11:30am - 12:30pm EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

11:30am EDT

This Time We Mean It: Strategies for Sustainable Newsroom Diversity

It's a fact: Diversity in the online newsroom can create quality reporting, increase revenue streams and reach growing and new demographics. Come discover short- and long-term strategies for building a staff with diverse backgrounds, ideas and sources, including tech/IT, writers, editors and management.


Saturday September 24, 2011 11:30am - 12:30pm EDT
Salon E 110 Huntington Ave., Boston, MA
  General Session, Track 2

11:30am EDT

Unconference Session

Even a program as packed as ONA’s can leave the occasional sigh. “I wish they did a session on this” or “too bad that didn’t make the selection.” The ONA unconference is here to fill the gaps, created and hosted by you, the attendee, and we have three spots to fill on Saturday. Start submitting today at the ONA Unconference Tumblr. We’ll post a voting form to the page Thursday, Sept. 22, at 7 p.m. and keep it open until Friday, Sept. 23, at 2 p.m. Winners will be announced after 5 p.m. Submit your session today!


Saturday September 24, 2011 11:30am - 12:30pm EDT
Vineyard 110 Huntington Ave., Boston, MA

11:30am EDT

YouTube for Journalists

With 48 hours of video uploaded to the site every minute, YouTube can be a tremendous source for reporters to find news footage and to reach new audiences. But how does a journalist make sense of such a vast content library? How do you verify news clips and find breaking news quickly? Come discover the tools that YouTube has created to help enhance your reporting and to bring new audiences to your video content.


Saturday September 24, 2011 11:30am - 12:30pm EDT
Provincetown 110 Huntington Ave., Boston, MA
  General Session, Track 4

12:30pm EDT

Boxed Lunch

Pick up your boxed lunch before heading into the Knight-Mozilla lunch session, courtesy of the John S. and James L. Knight Foundation.


Saturday September 24, 2011 12:30pm - 1:00pm EDT
Fourth Floor Atrium 110 Huntington Ave., Boston, MA

1:00pm EDT

Knight-Mozilla Presents: Open Source in the Newsroom
Saturday September 24, 2011 1:00pm - 2:00pm EDT
Salon F-G 110 Huntington Ave., Boston, MA

2:15pm EDT

#wjchat @ ONA11: All Qs, All As Welcomed

The weekly web journalism Twitter chat will happen IRL. This session, like the Wednesday chat, will harness the wisdom of the crowd to share our collective knowledge and experiences. No slides, no agenda ... join the #wjchat moderators in an engaging conversation about web journalism. (Twitter not required, only awesomeness.)


Saturday September 24, 2011 2:15pm - 3:15pm EDT
Vineyard 110 Huntington Ave., Boston, MA
  General Session

2:15pm EDT

2,000 Heads Are Better Than One: Effective Crowdsourcing

Discover which stories are best told by crowdsourcing, the tools that work for soliciting and managing information and how to build and manage a network. Walk away with practical tips about crowdsourcing apps for your newsroom and best practices for employing crowdworkers for data journalism tasks.


Saturday September 24, 2011 2:15pm - 3:15pm EDT
Salon E 110 Huntington Ave., Boston, MA
  General Session, Track 2

2:15pm EDT

Google Maps for Journalists

It's easier than you think to put Google Maps and Street View in your stories and features. You'll learn how to embed a simple map for story locating, and the basics of using Fusion Tables to turn a list of data about places into a story-worthy map. We'll also cover the basics of how Google Maps works, when you might want to use Google Earth, and look at some really fancy maps made by your fellow data journalists for inspiration.


Saturday September 24, 2011 2:15pm - 3:15pm EDT
Provincetown 110 Huntington Ave., Boston, MA
  General Session, Track 4

2:15pm EDT

I Screwed Up (And You Will, Too)

Everyone likes to talk about their digital successes but there's often a lot to learn from honest failure. Two journalism innovators talk about theirs -- what they did wrong, what good came from it and why we all should fail more frequently.


Saturday September 24, 2011 2:15pm - 3:15pm EDT
Salon H-K 110 Huntington Ave., Boston, MA
  General Session, Track 3

2:15pm EDT

One Size Fits All: Responsive Web Design

Learn about a strategy for deploying a single news website across multiple contexts, providing an immersive, unified experience from handhelds to desktops. We'll show you how to create compelling reading experiences in a responsive layout, how it affects art direction and ad delivery, and can be used to broaden your site's reach.


Saturday September 24, 2011 2:15pm - 3:15pm EDT
Salon A-D 110 Huntington Ave., Boston, MA
  General Session, Track 1

3:30pm EDT

'If I Were in Charge, I'd _____'

Come hear from six hand-picked digital journalists who will have 8 minutes each to explain one thing they would change about our industry.


Saturday September 24, 2011 3:30pm - 4:30pm EDT
Salon E 110 Huntington Ave., Boston, MA
  General Session, Track 2

3:30pm EDT

Fusion Tables

A map is worth a thousand words. A timeline provides additional narration. As greater numbers of journalists are looking at the role of data in their reporting and digital storytelling, this practical session will show you how to upload your data to Google's Fusion Tables, share it with others, and create an interactive map or other spatial data applications that can complement your online coverage.


Saturday September 24, 2011 3:30pm - 4:30pm EDT
Provincetown 110 Huntington Ave., Boston, MA
  General Session, Track 4

3:30pm EDT

Playing with Video: Trends in Interactivity

With the rise of services like Hulu, Netflix and iTunes, people are looking for TV on-demand, no forethought required (i.e., TiVo). As more programming is available any time and on any device, is any news outlet keeping up? Discover who's doing it right and how you can leverage the multitasking habits of your users instead of falling victim to them. We'll explore what type, format and presentation of video works best in this new landscape. 


Saturday September 24, 2011 3:30pm - 4:30pm EDT
Salon H-K 110 Huntington Ave., Boston, MA
  General Session, Track 3

3:30pm EDT

The Real World - Boston: Augmented Social Experiences

Hold your smartphone up to an old building and get a history lesson. View the menu of a cafe you're strolling by. Play Star Wars over the skyline of Boston. We'll explore the frontier of augmented mobile social experiences in an American Idol-style session where judges will comment on real-life apps and you, the audience, will rate them in real time.


Saturday September 24, 2011 3:30pm - 4:30pm EDT
Salon A-D 110 Huntington Ave., Boston, MA

3:30pm EDT

Unconference Session

Even a program as packed as ONA’s can leave the occasional sigh. “I wish they did a session on this” or “too bad that didn’t make the selection.” The ONA unconference is here to fill the gaps, created and hosted by you, the attendee, and we have three spots to fill on Saturday. Start submitting today at the ONA Unconference Tumblr. We’ll post a voting form to the page Thursday, Sept. 22, at 7 p.m. and keep it open until Friday, Sept. 23, at 2 p.m. Winners will be announced after 5 p.m. Submit your session today!


Saturday September 24, 2011 3:30pm - 4:30pm EDT
Vineyard 110 Huntington Ave., Boston, MA

4:30pm EDT

ONA Local: An Open Source Approach to Community Building

ONA uses an open-source approach to community building, based on a philosophy founded in creating, sharing and developing with our colleagues and members. Join us for an open discussion with ONA Local leaders on how to start or strenghten an ONA community in your area.


Saturday September 24, 2011 4:30pm - 5:30pm EDT
Simmons 110 Huntington Ave., Boston, MA
  General Session

5:30pm EDT

ONA Local Academic Meetup

Join friends and colleagues from the Academic community for a networking meetup. Food and drink will be provided by Boston University. 


Saturday September 24, 2011 5:30pm - 6:30pm EDT
Suffolk 110 Huntington Ave., Boston, MA

5:30pm EDT

ONA Local Domestic Meetup
Saturday September 24, 2011 5:30pm - 6:30pm EDT
Simmons 110 Huntington Ave., Boston, MA
  Networking, Meetup

5:30pm EDT

ONA Local International Meetup

Join international friends and colleagues for a networking meetup. 

 


Saturday September 24, 2011 5:30pm - 6:30pm EDT
Provincetown 110 Huntington Ave., Boston, MA

5:30pm EDT

ONA Local Student Meetup

Join fellow student journos for a networking meetup. 

 


Saturday September 24, 2011 5:30pm - 6:30pm EDT
Vineyard 110 Huntington Ave., Boston, MA

6:00pm EDT

Online Journalism Awards Reception

Join ONA and our academic partner, the University of Miami School of Communication, as we celebrate the outstanding work of Online Journalism Awards finalists with a Pre-Awards Reception at 6 p.m., followed by the awards presentation and banquet.


Saturday September 24, 2011 6:00pm - 7:00pm EDT
Salon G 110 Huntington Ave., Boston, MA

7:00pm EDT

Online Journalism Awards Banquet

Join ONA and our academic partner, the University of Miami School of Communication, as we celebrate the outstanding work of Online Journalism Awards finalists with a festive dinner and awards presentation.


Saturday September 24, 2011 7:00pm - 10:00pm EDT
Salon E-F 110 Huntington Ave., Boston, MA
 


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