Whether you're planning to strike out on your own or spend your career working for The Woman, everybody must understand the economics of online: the market, the audience, ad vs. pay models, metrics. For traditional organizations, having entrepreneurial journalists on staff who understand the product, marketing and ad sides of the business is a huge plus. For students or others who are contemplating taking the plunge, here's what you must know.
The Kindle Store, Instapaper, The Atavist, iBooks: The ways we produce and consume long-form journalism are changing. We'll explain what these new platforms mean for the sort of in-depth journalism most endangered in a pageview-centric world. Learn whether e-books is proving to be a profitable platform for news organizations, what the explosion in Kindle consumption means, and what new tools are actually increasing the market for long-form journalism.
Armed with some quick tips and freely available tools, you, no matter your level of coding knowledge, can make simple, effective and engaging interactive data visualizations, such as charts and maps, for your news site. We won't just show you the what, but also the how, of using basic programming to tell visual data stories that matter to your community.
How can you keep the lights on and the posts coming when you have a staff of 10 or fewer? Join us as we discuss the workflow hacks and editorial ju-jitsu necessary for a first-rate news site. We'll show you how to cover your community with just one person and make money while covering the folks you're selling to.
If you're one of the thousands of digital journalists who are establishing brand identities either for yourself or your organization, come learn the tools and best strategies for building a community, carving out a distinct image, and building your authority and reputation without comprising your own or that of the company signing your paycheck.
Swept up in the revolutionary fervor that gripped the Middle East and North Africa during the Arab Spring, reporters who were held captive during that time discuss their experiences — and offer tips on how to prepare if you ever venture into countries where detentions and interrogations are an occupational hazard.
Everyone likes to talk about their digital successes but there's often a lot to learn from honest failure. Two journalism innovators talk about theirs -- what they did wrong, what good came from it and why we all should fail more frequently.
With the rise of services like Hulu, Netflix and iTunes, people are looking for TV on-demand, no forethought required (i.e., TiVo). As more programming is available any time and on any device, is any news outlet keeping up? Discover who's doing it right and how you can leverage the multitasking habits of your users instead of falling victim to them. We'll explore what type, format and presentation of video works best in this new landscape.
